To accelerate the integration of the traditional pharmaceutical industry into the new media era, the “2015 China Pharmaceutical Market WeChat Marketing Strategies and Case Study Conference” will be held on March 14, 2015, at the Yulong International Hotel in Beijing.

To accelerate the integration of the traditional pharmaceutical industry into the new-media era, the “2015 China Pharmaceutical Market WeChat Marketing Strategies and Case Study Conference” will be held on March 14, 2015, at the Yulong International Hotel in Beijing. On this occasion, leading experts from the pharmaceutical sector, senior micro-marketing trainers, and the Director of WeChat Operations at Tencent will gather to share cutting-edge, innovative, and practically proven insights into WeChat marketing.

　　2015 was a year of transformative innovation in the pharmaceutical industry, with new policies continuing to exert their influence over the coming years and potentially reshaping the entire industry landscape. From the perspective of pharmaceutical manufacturers and distribution companies, overall revenue growth in the sector slowed in 2014; the next wave of momentum will come from emerging marketing models. WeChat-based marketing represents a fresh approach, a new model, and a new starting point for the industry’s evolution under the new market conditions.

　　Marketing guru Clement Stone famously said: “In the future, marketing won’t require an abundance of channels; the best marketing is simply getting your product into consumers’ smartphones!” Under the new circumstances, pharmaceutical companies can only maximize their brand value and profitability by adopting the right marketing approach to effectively communicate brand and product information to customers.

　　At the end of 2014, the inaugural WeChat Marketing Forum was successfully held at the Dynasty Hotel in Beijing. Leaders from major first-tier academic societies, heads of medical journals, marketing experts in the pharmaceutical industry, WeChat marketing specialists, and senior and mid-level executives from more than a hundred pharmaceutical companies attended to share their insights. To date, most of the participating companies have been greatly inspired and have already begun planning and implementing WeChat marketing initiatives. To help the traditional pharmaceutical industry more quickly embrace the new-media era, Kangzhong Medical Network has scheduled the “2015 China Pharmaceutical Market WeChat Marketing Strategies and Case Study Conference” for March 14, 2015, at the Yulong International Hotel in Beijing.

　　On that occasion, pharmaceutical industry experts, senior micro-marketing trainers, and the Director of WeChat Operations at Tencent will gather to share cutting-edge, innovative, and field-tested insights into WeChat marketing. They will analyze industry data, explore the evolution of mobile internet, and help you unlock limitless business opportunities. We cordially invite you to join us in this exciting new era of WeChat marketing for the pharmaceutical industry.

　　Meeting Date: Saturday, March 14, 2015, all day

Meeting Address: Beijing Yulong International Hotel, No. 40 Fucheng Road, Haidian District, Beijing. Exit C at Xifangyaotai Station on Metro Line 10 (Hotel Phone: 010-68413111).

Organizer: Kangzhong Medical Network (Beijing Kangzhong Era Medical Research and Development Co., Ltd.)

First supporting media: MeneNet (WeChat official account: menetwx)

Invited Participants: Professionals in the Pharmaceutical Industry

Number of attendees: Estimated 150

Conference fees: RMB 3,980 per person

Conference Contact: Zhao Qingwei, 13552755756

Main topics of the conference:

Topic 1: Future Innovation Directions and Nine Major Business Opportunities for the WeChat Platform

　　Speaker: Sun Jianhui

　　Deputy General Manager of the Innovation Department at Tencent’s WeChat Development Platform, lead instructor for WeChat’s official public courses, and head of WeChat Enterprise Accounts.

　　Topic 2: The Latest WeChat Marketing Strategies in the Pharmaceutical Industry in 2015

Speaker: Li Mo

　　A leading expert in new-media research on WeChat and Weibo, marketing consultant for Kangzhong Medical Network, and a seasoned marketing professional in the pharmaceutical industry. Currently a professor at several prestigious universities, including Tsinghua University and Communication University of China, where he teaches courses such as Marketing Management, Strategic Marketing, and Operations Management. He has held senior marketing-management positions at multinational corporations, publicly listed companies, large private enterprises, and major state-owned enterprises, bringing extensive experience in the operation and management of pharmaceutical firms. He has also long served as a marketing-management consultant for renowned international and domestic pharmaceutical companies.

　　Research Topic 3: WeChat’s Role in Pharmaceutical Marketing and Case Studies

　　Speaker: Cao Bo

　　Cao Bo is a researcher in B2C brand management and government new-media initiatives, currently serving as the Director of Operations at Kangzhong Medical Network. In recent years, he has conducted in-depth research into online user behavior patterns and evolving interest preferences in the new-media era, leveraging a range of creative approaches and technological capabilities to drive brands’ new-media marketing efforts. He has provided consulting and operational support for new-media projects at leading organizations such as Sina, Baidu, CCTV, and China Railway, accumulating extensive hands-on experience.